Michelle Washington (Founder & CEO)

Michelle has been involved in the cosmetics industry for 20 years now and launched Lilash in New Zealand and the Middle East.  She then focussed on making her own lash serum under the banner of INC (Innovative Nutraceutical Cosmetics) and launched Avante Hair serum in 2015, a mascara and lash serum in 2016 and 2018 saw the launch of the reformulated 2ml Avante Lash Serum. Michelle loves chemistry and the technical side of the beauty industry and operates a clinic in Rotorua, New Zealand.